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Hi there friend,
It’s me Lana, the head stylist and founder of the SELFIE STYLIST app. I’m so glad we found each other! A quick ditty about me: I’m a small town Nebraska girl who traveled to Austin Texas and never left. I’m a nurse, wife, and mom to 2 spunky and sassy girls. My favorite things in this world are traveling, sale shopping, eating a good steak (with wine) ,and Alexa dance parties with my girls. I can’t sit still and am always on the go to some event or travel spot. I really love the process of getting ready and picking out that special outfit. I am so passionate about helping people feel confident about what they’re wearing and how they look. I truly believe, “when we look good, we feel good and then we go out and do good”. If you’re having trouble deciding what to wear, I would love the opportunity to help you look and feel like the goddess you are!



Lana Ashby Rowder


Our Values

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We value our users and their important life's moments. We deliver impeccable customer service to eliminate their stress, so they can focus on having fun and making memories.

Our Mission

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To provide style advice to all people, sending them out the door looking good and feeling confident.

Our Vision

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Eliminate hours wasted in front of the mirror and in closets everywhere.